So if you get 10 customers that see your ad for a day and only 1 of those customers click on the ad you only pay for that one click, and not for the 10 people who happened to read or see your ad. This is why a site like Google will tell you how many times your ad was seen on the page and how many clicks it got. This way you can get a good idea of how effective your ad is.
The problem is that not all the clicks you get to your ad are legit. One common practice, especially among rival companies, is to click on the rival company’s ad a number of times to drive up the ad costs for the company, This is blatant fraud and is discovered by checking the IP addresses of the people clicking on the ads.
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It gets rid of
It gets rid of ads, those buttons on the bottom of the buddy list, shortens all of the menus to only what you need. It gets rid of all of those buttons in IM windows (warning, games, etc), it gives you more practical sign-on, sign-off, and away symbols on your buddy list. It gives you the ability to resize your buddy list to ANY size. And it does little things like easier to use away message windows, profile windows, and more. And of course, the newest feature: skinning.
Skinning allows you to change the look of your AIM by letting you choose the theme of your sign-on screen, buddy list background, sign-on, sign-off, away symbols, and the popup notifications.
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